Research & process

Qualtrics is a dense desktop tool. We needed a mobile app that didn’t feel like a shrunk dashboard, plus a sign-in flow that would pass post-acquisition security.

I joined during a growth stretch. The mobile app became mine, basically from scratch.

Magic Link was early and annoying in the right way: enterprise survey data, so security had opinions, and typing passwords on a phone is miserable. I worked that out with the security team.

I didn’t scale the desktop down. I picked what people actually open on a phone and rebuilt the rest for touch — progressive disclosure for the deep stuff. Engineering was in Krakow. I was in Sketch, then Figma.

Create UI was a different job. I inherited the first screen of survey building — scratch or template — and it showed.

I built high-fidelity prototypes that walked through real survey-creation scenarios, tested them, and wrote up the patterns so they could feed the roadmap — not just the next mock.