Punchh restaurant app
Punchh restaurant app

Research & process

Punchh’s framework powered a few hundred restaurant apps and looked tired. Then the pandemic hit and delivery became the business. Brands started comparing us to everyone else.

White-label is the whole problem. A QSR and a sit-down place don’t want the same app. Some care about points, some about modifiers. One system had to cover that without looking generic.

I was the only mobile designer, research through final UI. I started with a competitive audit of the restaurant apps people already used — not to copy them, to see which patterns had become expected.

Then I wired the journeys: find a deal, customize an order, redeem a reward. Flow charts for how a QSR vs a sit-down place would implement the same framework.

A lot of UI versions. Stakeholders picked apart each one. The question was always: can another brand skin this without breaking checkout, rewards, or the order flow?

Research & process

Punchh’s framework powered a few hundred restaurant apps and looked tired. Then the pandemic hit and delivery became the business. Brands started comparing us to everyone else.

White-label is the whole problem. A QSR and a sit-down place don’t want the same app. Some care about points, some about modifiers. One system had to cover that without looking generic.

I was the only mobile designer, research through final UI. I started with a competitive audit of the restaurant apps people already used — not to copy them, to see which patterns had become expected.

Then I wired the journeys: find a deal, customize an order, redeem a reward. Flow charts for how a QSR vs a sit-down place would implement the same framework.

A lot of UI versions. Stakeholders picked apart each one. The question was always: can another brand skin this without breaking checkout, rewards, or the order flow?

What shipped

I split the bones from the brand.

Navigation, hierarchy, buttons stayed consistent. Color, logo, photos, menu shape could move.

Rewards could be points, punch cards, or tiers. Food customization could be “add bacon” or a full builder. Same frame.

I put in the stuff people now expect: nutrition, favorites, reorder, a checkout that doesn’t fight you.

Restaurants using Punchh could look current without giving up how they look.

For Punchh it was the difference between “fine” and “we can keep this account.”

Next project.
Next project.

Vodii (Flueid)

I audited what we could keep, rebuilt the rest, and wrote the front-end. Signing, sharing, tracking first — then a system that could take new features.

UX/UI Design

Next project.
Next project.

Vodii (Flueid)

I audited what we could keep, rebuilt the rest, and wrote the front-end. Signing, sharing, tracking first — then a system that could take new features.

UX/UI Design

View all

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Punchh

I was lead mobile designer at Punchh and owned the white-label framework behind hundreds of restaurant apps. Delivery took off during COVID and our UI looked old. I ran a competitive audit, mapped deals / customize / rewards across restaurant types, and prototyped until one system could look like a national chain or a neighborhood place without breaking underneath.

Role

UX/UI Design

Role

UX/UI Design

Client

Punchh

Client

Punchh

View all

View all

Punchh

I was lead mobile designer at Punchh and owned the white-label framework behind hundreds of restaurant apps. Delivery took off during COVID and our UI looked old. I ran a competitive audit, mapped deals / customize / rewards across restaurant types, and prototyped until one system could look like a national chain or a neighborhood place without breaking underneath.

Role

UX/UI Design

Client

Punchh