In my role, I spearheaded a comprehensive redesign of the website, assuming leadership on multiple projects, both large and small. As the sole designer on the team, excluding my manager, this responsibility afforded me a significant impact, especially considering it was my inaugural UX position. Prior to my involvement, the product lacked dedicated UX design, necessitating a complete overhaul from homepage to available listings. Our aim was to craft a modern interface that provided users with ample information in a digestible manner while ensuring scalability across mobile and desktop platforms.
Throughout the redesign process, we encountered unexpected challenges that added depth and intrigue to the project. For instance, as Tripping is a vacation rental site, user-contributed images sometimes fell short of quality standards, detracting from the user experience. To address this, we implemented machine learning to rank and display images in order of quality, resulting in improved engagement and conversion rates.
Overview
As I said before I was the only designer on the team outside of my manager and the resign of the site. We started with the mobile designs and expanded on those for the desktop site. I created online user test to see users interact with my designs and re-iterate on those designs based on their feedback. Because Tripping is a travel site and is seen by user all over the world one of the initial issues I didn’t full take into consideration was how translations were such a large part of my designs. Specifically the filters portion of the mobile site; there are a lot of buttons in that screen and certain languages would be hard understand what the specific button was for. To correct this we updated the iconography to be more clear and made the button layout scalable for the larger words, the buttons would “enlarge” just a bit and break the longer translations split into two lines of text. Small but crucial decisions like these are why I enjoy UX and we ran into a lot of them along the way.
Redesigning The Experience